Astanza believes that we do more than just sell lasers; we change people’s lives. We help clients start profitable new businesses, we help people change their appearances and feel better about themselves, and we care about each other as a family. #changinglives
Astanza is looking for energetic, talented individuals to join our award-winning marketing team. We emphasize digital marketing, so our Product Marketing Manager should be digitally savvy and understand how to turn clients into Raving Fans!
The Astanza Product Marketing Manager is focused on providing product vision, strategy, and positioning in for each product in the Astanza product line and determining the appropriate marketing activities and messaging to achieve maximum return.
YOU MUST HAVE AT LEAST 5 + YEARS OF EXPERIENCE MARKETING AESTHETIC LASERS!!!!
- Manage product roadmap and marketing launch plans while taking into consideration competitive positioning and pricing.
- Development of Marketing Collateral (Brochures, websites, videos, presentations)
- Creation of any presentations related to specific products and participation in content creation (webinars, product videos, etc.)
- Works with the Brand Marketing Team to ensure the products are positioned properly in the product portfolio
- Working with the Senior Clinical Trainer to educate the Astanza team on the industry and products within the Astanza product portfolio.
- Be the subject matter expert for Astanza products
- Budgeting, planning, and activation of event marketing activities at Aesthetic shows, Tattoo Shows, and other events.
REQUIREMENTS
- 5 + years of experience marketing aesthetic lasers
- Ability to travel up to 25 - 35% US only
- Management experience
WHAT YOU WILL BE DOING
New Product Launches
Collaborates with manufacturers, sales team, clinical team, and the marketing team to develop a well-thought-out plan for the successful launching of new aesthetic products for Astanza.
Brochure CreationDevelops the branding, product positioning, unique selling points, and copy needed to produce an impactful product brochure or marketing materials for Astanza's entire product line.
Website Product Updates
Develops the branding, product positioning, unique selling points, and copy needed to produce an impactful website page or online marketing materials for Astanza's entire product line.
Competitive Analysis & Intelligence
Making our team better and more knowledgeable about the marketplace and competitors by understanding, analyzing, and communicating of the competitive landscape in formal and informal settings. This includes research, competitor pricing analysis, and more.
Content Creation (Blogs, Webinars, Videos, etc.)
Authors original blog content specific to laser technology and the aesthetic industry. Concepts, creates, and hosts webinars with other members of the Astanza team. Leads the creation of product videos and other creative product initiatives.
TradeshowsLeads the Astanza team in the budgeting, planning, and execution of a successful trade show strategy that raises awareness in the marketing place, generates sales leads, and ultimately sells lasers.
Product Training
Coordinates with engineering or clinical training to provide up-to-date training on all of Astanza's devices. Product training also includes helping with continuing education on new treatment modalities, competitive devices, and continuing education.
Market ResearchResearching the competitive environment and landscape, the industry, and other facets of the aesthetic world to make our team better and to develop insights that can create a competitive advantage for Astanza.
KEY COMPETENCIES
- Aesthetic Laser Knowledge
- Strategic
- Creative
- Life-Long-Learner
- Organized and Adheres to Deadlines
- Attention to Detail
THE DETAILS & PERKS
- Full Time
- Location: 1810 S. Akard Street #500, Dallas, TX 75215
- 401k with generous match
- Gourmet coffee from Full City Rooster
- Monthly Fun Fridays
- Get paid to read - Yep, we have a Better Book Club and you can earn $ for reading business-related books
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ABOUT ASTANZA
Astanza believes that we do more than just sell lasers; we change people’s lives. We help clients start profitable new businesses, we help people change their appearances and feel better about themselves, and we care about each other as family. Find a career at Astanza Laser!
Astanza manufacturers and markets cutting-edge tattoo removal lasers for some of the most demanding customers in the world. Much of our success is due to the extraordinary abilities and energy of our team members. From our development scientists to our sales personnel, those in the Astanza family work hard to fulfill our company mission.
We value our employees and are looking for new talent to join our team. Astanza offers a dynamic work environment where initiative, creativity, and education are valued. We provide exceptional training to our employees so they can be an asset to our customers.
Astanza received the designation as a 2021-2022 Great Place to Work-Certified™ Company, scoring in the top 5% of certified companies nationwide. Great Place to Work is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue and increased innovation.
Work Location
- One location - Remote not available
- 1810 S. Akard Street #500, Dallas, TX 75215
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year